What is Linkedin workshop on 26-02-2023 | 10:00am to 12:00pm session by Amol Karmalkar
+91 9823016554 | info@bigmarkeducation.in

Google Ads is an online advertising platform developed by Google, where advertisers pay to display brief advertisements, service offerings, product listings, video content and generate mobile application installs within the Google ad network to web users.The Google Ads program includes local, national, and international distribution. Googles text advertisements are short, consisting of three headlines with a maximum of 30 characters each, 2 descriptions with a maximum of 90 characters, and a display two URLs of 15 characters each. These are called AdWords expanded text Ads. These mimic what the average search result looks like on Google. Image ads can be one of the several different standardized sizes as designated by the Interactive Advertising Bureau (IAB).

Who Should Attend Online Google Adwords Class course?
  • Students
  • Jobseekers
  • Working professionals
  • entrepreneurs
  • housewives
Topics covered in the Online Google Adwords Class
  • Introduction to Paid Marketing

  • Google Account setup
  • Interface Tour and Billing Settings
  • Account Structure
  • Campaigns setup
  • AdGroup setup
  • Keyword Match Types
  • Keyword Research Tools
  • Understanding Ad Auctions
  • What is Quality Score
  • Factors to improve Quality Score
  • Types of CPCs
  • Bidding Strategies
  • Ad Formats
  • Ad Guidelines
  • Ad Extensions
  • What is DSA?
  • Create a DSA Campaign?
  • What is Conversion?
  • Implementing conversion tracking
  • Calculating ROI
  • Segments and Filters
  • Search Terms and Ad Auctions
  • Customization Tools
  • Reporting
  • Access Levels
  • Change History tool
  • My Client Centre
  • Google AdWords Editor Tool
  • Introduction to Bing Ads
  • Difference between Bing and Google
  • Exporting the Campaigns
  • Bing Certifications

Course Enquiry

Contact us for more details : +91 9823016554

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